Skift Take

Airbnb has been a savvy public relations practitioner throughout the years, and the volume of press releases the company churns out annually is legion. Brian Chesky's yearlong digital nomad stint aligns with the company's brand narrative and marketing strategy.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

Learn More

Online Travel This Week Airbnb co-founder and CEO Brian Chesky hasn't been shy in the past about acknowledging that public relations, and a torrent of resultant press stories have been instrumental in building the Airbnb brand — and he's wasting no time proceeding with that