Skift Take

Give Tripadvisor credit for its attempts mid-pandemic to diversify its various revenue streams at a time when Google is rising. But the latest push to get price-conscious travelers to book their entire trips on Tripadvisor will be a tough sell.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

Learn More

Online Travel This Week It's a major online travel conundrum: How do you differentiate your business when there is so much sameness and a blending of everything going around? And, in the case of Tripadvisor, this challenge becomes acute when Google's inroads in hotels primar