Skift Take

Expedia wants to help people find a new travel companion — namely Expedia. We've heard online travel agencies and others vow to become to become less price-oriented before, but fickle deal hunters will make that a tough pledge to fulfill.

The Expedia brand will debut its largest advertising campaign in five years, and at the same time it will automatically add 25 million customers to its loyalty program, Expedia Rewards. It's all part of a redefining of the Expedia brand — the largest one within the Expedia G