Skift Take

As the U.S. prepares to reopen fully to the vaxxed, Los Angeles is seeing signs of demand from Canada, the UK and even Australia — proof that one of America's most popular cities is far from dead.

When California reopened in mid-June, Los Angeles’ optimism was running high for its tourism industry rebound. Weekend occupancy was consistently on the rise, while the city’s vaccination rate ranked among the highest in the state. But California’s rural destinations su