Skift Take

AirAsia isn't backing down from the intense competition of superapps and ridesharing in Southeast Asia. Can an airline really become a digital lifestyle brand powerhouse? AirAsia is going all out to prove the skeptics wrong.

AirAsia Digital is adding a ridesharing service to its AirAsia superapp with the launch this week of AirAsia Ride in Malaysia. With its launching, AirAsia Ride will give Malaysians another ridehailing option besides Grab, the Singaporean-headquartered superapp with a stronghol