Skift Take

Expect more travel tech companies to mimic Plusgrade and get private equity backing to be able to do the acquisitions they need to grow during the recovery.

Plusgrade, a company that helps travel businesses persuade travelers to spend more, has a new major investor. Novacap, a private equity firm with more than $6 billion (more than $8 billion Canadian) invested in companies, has taken an undisclosed stake in the upgrade technology v