Skift Take

Travelers in many parts of the world are used to the online booking of build-your-own vacation packages, and others prefer to walk into a travel agency to plan. After many years, TUI is trying to embrace digital trends, and is modestly executing on a plan to get more online.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week The knock on TUI Group has always been that the world's largest tour operator was largely an offline business, and out of touch with the modern digital, do-it-yourself booker. But TUI is bent on transforming its business, and turning itself into a d