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Articles tagged “trivago”

Online Travel

Full Video: Trivago CEO Axel Hefer at Skift Global Forum 2021

How does a well-known European travel brand, Trivago, get more engagement with customers? Just make a sponsorship deal with Chelsea of the Premier League. The cost might be top-notch, as well.

Full Video: Trivago CEO Axel Hefer at Skift Global Forum 2021

Airlines

12 Can’t-Miss Quotes From Skift Global Forum

The global travel industry still faces uncertainty in its recovery. But one thing is certain from all the interviews (and sometimes opposing viewpoints) at Skift Global Forum: How the world travels won't look like it did two years ago.

12 Can’t-Miss Quotes From Skift Global Forum

Online Travel

Did Kiwi Figure Out How to Hack Southwest for Flight Information?

Airlines have complained about the hidden costs of online travel agency web-scraping for years, but Southwest takes that sensitivity to a much higher strategic level. Kiwi apparently is adept at out-maneuvering Southwest's page-scraping roadblocks so the courts will have to sort it all out.

Did Kiwi Figure Out How to Hack Southwest for Flight Information?

Online Travel

Trivago and Kayak Split Over Travel Metasearch’s Future

Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.

Trivago and Kayak Split Over Travel Metasearch’s Future

Business Travel

TUI Pins Hopes on Portugal for Now for Summer Holiday Bookings

Scaling up its tours and activities Musement business with its new online agent partners could help the travel giant recover from repeated blows to its core package holiday business.

TUI Pins Hopes on Portugal for Now for Summer Holiday Bookings

Online Travel

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Online Travel

Trivago Wants to Stay Engaged With Travelers Well After They Book Trips

There are no guarantees that Trivago will succeed in transforming itself, broadening its offerings to travelers, and becoming different enough from rivals to ensure its viability. But sitting still and not trying new things wasn't an option, either.

Trivago Wants to Stay Engaged With Travelers Well After They Book Trips

Tourism

Europe to Open to Vaccinated U.S. Vacationers and 9 Other Top Travel Stories This Week

In Skift's top travel stories this week, we covered Europe's opening to vaccinated U.S. travelers, luxury travel's recovery, Amtrak in the limelight, and American Airlines demothballing jets.

Europe to Open to Vaccinated U.S. Vacationers and 9 Other Top Travel Stories This Week

Online Travel

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

The increased importance of YouTube doesn't bode well for travel advertisers seeking to reduce their reliance on sister brand Google. Pay Google for search ads or spend money on YouTube — it all ends up in the same place.

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

Business Travel

Trivago Partners With TUI For Attractions as Online Players Bulk Up

In addition to its new partnership with TUI, Trivago is betting on travel inspiration to spur nearby weekend getaways. From Tripadvisor to Google Flights and mostly forgotten travel startups, the prospect of both nurturing bucket list dreams and converting lookers into bookers has never worked out very well.

Trivago Partners With TUI For Attractions as Online Players Bulk Up