Skift Take

The Oregon Coast Visitors Association's push to tackle climate is encouraging news for the U.S. travel industry, starting with hiring a Ph.D. climate consultant. Figuring out what works for each destination is a complex undertaking but every minute counts to mitigate the climate's impact on tourism. The clock is ticking.

As surprising as it might seem, a U.S. destination management organization stepping up to tackle climate action head on remains a novelty in the travel industry, despite America ranking among the world's top three biggest carbon polluters. But that’s what the Oregon Coast V